Building a new business of any kind can be overwhelming, and at times intimidating. For business owners in a digital world, the best way to grow and establish your business is by creating a website.
However, many people are unsure why they exactly need a website for their business. Isn't a simple ad enough? To be honest, an ad just isn't enough in this day and age to garner enough business to keep afloat. In this day and age, many businesses of all kinds are found through the internet; primarily search engines. For those whom are on the fence about creating a website for their business, here are the top reasons why you should create your website, and what it will do for your budding business.
Many businesses find new customers by owning a website. All a customer has to do is search for whatever they need; one example being a carpet cleaning company. They search for carpet cleaning companies on Google and can find your business, which then brings them to your website and allows them to make an appointment. You can get triple the amount of customers from a website than you can from a simple ad. This means triple the money you would make from just advertising alone!
Keep up with the times.
One important thing you need to do when having a business is keep up with the times you are in. Most businesses end up closing due to not keeping up with the times, or a customer's evolving needs. With a website, you are able to keep ahead of the game and be on social media, which will help you encounter thousands of possible customers, as well as learning what prospective customers need, so your business can evolve with your customers. Although it sounds troublesome and a bit stressful, it is easier to evolve your business in the digital world than businesses could 30 years ago.
Become the next best thing.
With a website, you can become the next best thing in the business world. While there is competition, many opt out of websites. This keeps you ahead of the game and can help you become the next best business in whatever business you own. For example, by creating a website, you can beat out dozens of competing clothing and accessory businesses by creating a website that brings traffic to your website, as well as allowing shopping both on line and at your physical store. It's a win-win, especially for blossoming businesses.
Owning a business can be both stressful and cause uncertainty. However, by doing something as simple as creating a website, you buy yourself assurance that your website will thrive, and you can create your empire and make a mark on the business world that you are living in. Follow the simple steps of a website builder and within a half hour or less, you are on the internet and ready to take over the business niche you are in. Simple, easy, and a great way to garner more customers and make more money.
But having a website isn't all you need to be found, and becoming the next best thing...getting your website in front of the customers you want to target.
Next up, how to do that through search engine optimization.
We live in a digital world and everyone, including older adults are technologically savvy! This means, we no longer have needs for yellow pages, because we have Google, Bing, Yahoo, etc.
If you are a business owner, without a professional website, let me tell you why your business will benefit by having one.
How will I find you if you don't have a website? How will I know if you do good work if I can't find reviews? Everyone uses the internet and you need to make sure you are not handing your compeition clients. If you have a website but it's a few years old, or you did it yourself, having a professional look at it will give it the edge you desperately need.
While there is an initial investment in getting your website designed, you can't afford not to have one. The costs vary, but after the upfront costs you can be paying as little as $20.00/month for your site. If you think of your website as a means of advertising (which it is) you will never be able to find another route so cheap! Your potential market reach with a website can get you customers you never would have otherwise. Therefore, this could be a reduction in your advertising expense!
As a business owner, you are not always available, but guess what? Your website is! Providing customers the ability to search at any time of the day, and reach out to you with simple contact us buttons, allows you to get leads you normally would not get if it's past closing time.
4) IMPROVED CUSTOMER SERVICE.
This is what it's all about, customer service equals referral and return customers which is what all businesses want. The value you can add by providing up to date information on services and products will go a long way.
This may be overwhelming, but for businesses without a website at all, this is a good place to start. I know you have questions, and I promise we have the answers. If you are a small business and have a less than great website or no website at all, you are missing a great opportunity to be there when potential new customers.
Yes you need a website, but more importantly you need a website designed by a professional who can look at your businesses individual needs and work with you to get you the results you expect.
Contact us today for more information.
More coming in our next post...