It's 2017, if you don't have a business website yet, well, you're behind the 8 ball on that one, but don't worry, we got you covered. In this article, we will talk about the top 3 things your website must have and it may not be what you're thinking...
Branding and organization:
Is your message clear? Is it clear about what you do and who your company is? I'm not talking about logo's, or design here, but the overall look and feel. Do you have images that align with your services on your page to make it clear about the service you provide? Is your content (or copywriting) also aligned with your goals? Is your message confusing to potential clients? Are your pages organized and thoughtful?
Confusion is scary, especially to potential clients. They want to hire someone who know's who they are and is organized. Your website is your first chance to do that. You can have the best web designer code or design your site, but does it aesthetically make sense? Do the pages match up to what they should be, and are relevant to your services?
Think about the way you have your pages written, is the copy engaging, it should be! Keeping it super simple is boring, and you need to stand out!
clear call to actions:
Are you making it very clear the action you want your potential visitors to take? Is your phone number clickable on your site? Do you have form submissions? Is it super easy for them to figure out how to contact you?
I'm going to tell you a secret, you got them to your website, the battle is 50% done, don't let them click off your page without getting them to call you because you made it too difficult. Half the battle is that they found you, do whatever you can to get them to become a lead.
Studies show that almost 80% of people are using smartphones, make sure your website is not only mobile optimized but mobile responsive!
Do you have a call tracking system? Do you know where most of your calls are coming from? Do you have any type of conversion tracking or analytics setup? What about the Facebook Pixel? Heatmaps?
If this is over your head, don't worry! It's really not that tough, but it is vital in making sure you understand your audience and how to help better your website, service and conversions. Without understanding which pages are the most popular, where most of the audience is spending their time, you are missing a big piece of the puzzle in fixing, adjusting and leveraging them into buying your service or product.
There are 100's, yes 100's of things that are important to a website, for conversions, but these three things are vital to making your website a success.
Have one that missed our top 3 or could be swapped out? Let us know! If you have any topics you would like us to cover in future articles, please contact us and let us know!
Building a new business of any kind can be overwhelming, and at times intimidating. For business owners in a digital world, the best way to grow and establish your business is by creating a website.
However, many people are unsure why they exactly need a website for their business. Isn't a simple ad enough? To be honest, an ad just isn't enough in this day and age to garner enough business to keep afloat. In this day and age, many businesses of all kinds are found through the internet; primarily search engines. For those whom are on the fence about creating a website for their business, here are the top reasons why you should create your website, and what it will do for your budding business.
Many businesses find new customers by owning a website. All a customer has to do is search for whatever they need; one example being a carpet cleaning company. They search for carpet cleaning companies on Google and can find your business, which then brings them to your website and allows them to make an appointment. You can get triple the amount of customers from a website than you can from a simple ad. This means triple the money you would make from just advertising alone!
Keep up with the times.
One important thing you need to do when having a business is keep up with the times you are in. Most businesses end up closing due to not keeping up with the times, or a customer's evolving needs. With a website, you are able to keep ahead of the game and be on social media, which will help you encounter thousands of possible customers, as well as learning what prospective customers need, so your business can evolve with your customers. Although it sounds troublesome and a bit stressful, it is easier to evolve your business in the digital world than businesses could 30 years ago.
Become the next best thing.
With a website, you can become the next best thing in the business world. While there is competition, many opt out of websites. This keeps you ahead of the game and can help you become the next best business in whatever business you own. For example, by creating a website, you can beat out dozens of competing clothing and accessory businesses by creating a website that brings traffic to your website, as well as allowing shopping both on line and at your physical store. It's a win-win, especially for blossoming businesses.
Owning a business can be both stressful and cause uncertainty. However, by doing something as simple as creating a website, you buy yourself assurance that your website will thrive, and you can create your empire and make a mark on the business world that you are living in. Follow the simple steps of a website builder and within a half hour or less, you are on the internet and ready to take over the business niche you are in. Simple, easy, and a great way to garner more customers and make more money.
But having a website isn't all you need to be found, and becoming the next best thing...getting your website in front of the customers you want to target.
Next up, how to do that through search engine optimization.